Social media marketing strategies should not be taken lightly or be initiated without proper and careful consideration and planning. Successful social media strategies require money and thorough planning as well as honest analysis as far as content quality is concerned. Along with high quality content and information, highly effective distribution methods are critical to creating guaranteed sales and revenue over the long term.
Possibly the single most important and effective tool that can be used in a comprehensive social media strategy is search engine optimization or SEO. Search engine optimization has proved over time to be the most effective method of generating high volumes of traffic to a website. There are a number of different avenues that one can pursue as far as making the most out of search engine optimization is concerned including blogs and guides that are aimed at specific subjects or target markets.
Other useful outlets that are good for search engine optimization campaigns include video blogs or vlogs, high volume media update streams like Twitter, various general and special interest articles and even information worksheets and so on. Search engine optimization is most often most effective with social media platforms like Facebook and Twitter with a focus on blog style information posted on these sites and pages. One of the main reasons why these two social media platforms in particular are most successful is because they are the most intimate in creating a reader and author relationship.
Content in the form of social media blogs on Facebook and Twitter often have links to other sites and content contained within the actual content. Research has shown time and time again that Facebook and Twitter have proven to be the most popular platforms for search engine optimization with over twenty million pieces of relevant content shared every single day. Further research also has shown that over half the consumers who read and follow blog posts have been influenced by them in terms of buying habits and conversely more than half of all online marketers have acquired at least one new customer from those same blogs.