With any international game the sponsors would be ready to put in much money for the publicity and advertisements. This is primarily because of the number of viewers of the program. The same way super bowl 2013 is also a famous international game which covers many of the viewers for it. The cost of the ad which would telecast in this program would be minimum of $3 million for not more than 3 seconds. This is just because this would take the attention of whole of Americans and many countries in the world. One may check out about the Super Bowl commercials 2013 and get the knowledge about it.
Many branded companies telecast their ads as they would easily cover such huge population. For just 30 seconds ad, a company would be required to spend around more than 20 million dollars. Is it worth spending such a huge amount for the advertised purpose? Let us see the strategic reports of the previous years. Many famous companies like Toyota, Motorola, coke, Ford, Budweiser, Hyundai, etc. have almost spent around 300 millions for one time ad in the program. This has been a great loss for the company.
Not only the automotive companies, even film industries, shoppers, food beverages, snack have also invested in this game show. Some of them are KFC, Mc Donald, Pizza hut etc. which are famous around the world. Some of these companies have still stayed for this year’s super bowl 2013. Most of the companies walked away this year because of the reason that their return on investment rate was almost nil or very low.
As a successful businessman one should think well before investing in such things. Investment of around 4-5 million for 3 second advertisement is much heavier. It would be intelligent to invest here if it is a new product. But investing in successfully running business would not bring about much profit.