These days sms marketing or text marketing has become very popular. Using sms marketing you can easily increase the profit of your business. Here are some reasons why sms marketing is very helpful to increase the profit of your business.
Customer loyalty: – With the help of text marketing, you will be able to stay in touch with your customers or clients better than other options like email marketing. In TV or radio, there are so many ads that it is not easy to attract the customer. Moreover to listen to or see the ad, you must be present in front of the television or you must listen to the radio at that time when the ad will be played. Via sms marketing you will be able to reach more customers or clients very easily.
Very high reading rate: – Study results show that the percentage of reading these types of messages is very high. Almost 97 percent of the sent messages are read and opened. Normally a text message contains 160 characters. So it is not very hard to read these messages as you do not need to spend more than 20 or 30 seconds to read the message.
Inexpensive marketing: – Sms marketing is relatively much cheaper than giving ads in newspaper, TV or radio and you also can directly communicate with the people. Tracking the result is also very easy in text marketing.
Higher response rate: – The response rate is also very high in case of sms marketing. Study results show that the response rate is 10 percent to 35 percent in case of sms marketing.
Very good for branding: – it is a great opportunity to get the name of the brand in front of many people at a very low cost with the help of sms marketing.
Text marketing is very effective for your business as it helps to increase your profit and the cost is also very low compared to other marketing strategies.