Trade shows can help your organization to develop and grow thanks to the large number of benefits that they provide. These benefits are not only numerous, but also diverse. One of the significant benefits that can be derived from a trade show is that it can help you to advertise and sell your product. A convincing demonstration is the finest tool that can be used to gather audience support and appreciation which is a huge step on the road to successfully selling your product. Demos at your trade show booth can also open up a chance to initiate valuable customer interaction.
To successfully run a demo at a trade show it is important that you make an impeccable presentation. An outstanding presentation is always best achieved with the help of an outstanding presenter. Choosing a presenter who has in-depth knowledge of your product is very important. However, for an effective demo, your presenter needs to be more than just knowledgeable. You should choose a presenter who is charismatic, understands the pitch of the product and is eloquent, yet coherent in his speech. A presenter who is a people-person can prove to be more effective and efficient in engaging a crowd than someone who has extensive knowledge of the product. Your presenter should be relaxed, well prepared and also be able to engage the audience.
To ensure that your demo is successful and effective it is helpful when you try to engage all the five senses of your audience. One of the most difficult parts of a demo is customer retention and it is not uncommon to see people in your audience walk away in the middle of your presentation. To avoid such negative outcomes it is important that you keep your demo short. The optimum duration for a demo without losing the attention of your audience would be between two to four minutes. Audience participation and interaction in your demo is one of the best methods to hold their attention. The role that the audience plays in your demo should be suitable, simple and most importantly, safe.
Participation that has scope for harm or danger should be avoided altogether as an accident can draw negative publicity which is the last thing that you would want. You can make use of games, competitions, quizzes, etc. to involve your audience in your demo.
NVP Exhibits provides a wide range of exhibition stands, display stands, trade show stands and display stand packages all kinds of exhibitions, expos, trade shows and conferences. We look after ongoing exhibitors with our unique modular display stand technology or exhibitors looking for one off solutions. Visit us online at: NVP.com.au